Little Britain comic Matt Lucas is starring in a £200m campaign to publicise the switch to digital TV.
Look, I'm just back off holiday and have yet to gather my thoughts properly. But if this is already the single most annoying concept in the world, can you possibly imagine what levels of discomfort it's likely to provide in seven years' - SEVEN YEARS' - time? I don't want to get all biblical here - my coat is rather shabby and unnecessary in the clammy heat of London town today - but I see seven years of wailing and gnashing of teeth.
And which ad company got the money for this ten seconds of cigarette break inspirational idea?
'Hmmm... I've got it! Digit Al. We'll have Matt Lucas do the voice.'
'You're a genius!'
'Twenty bubillion pounds please.'
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