'Mis-pronounciation'.

Listening to 'The Only Chart That Counts' - although obviously it needs to use fingers and toes, and perhaps remove some clothing as well - this afternoon revealed something called 'Umbrella' to be selling well. [To be read in the voice of a bemused high court judge asking 'What is a Gazza?']...

Maybe it's the rap superstar combining with cutie; maybe it's the the sexed-up video, featuring Rihanna cavorting with umbrella... ['Jay-Z, mate? You just stand over here. Cheers...']; maybe it's the download it NOW dynamism of the pop economy... I am, as usual, more concerned with something else.

Neil Tennant, Pet Shop Boy and former music journalist, once remarked in interview, a propos of nothing: 'Can I just say - Elton John's 'Sacrifice'? "It's no sac-er-i-fice." There are three syllables in sacrifice.' Likewise, there are three syllables in 'Umbrella'. Umbarella. Eh-oh!

I'm not that bothered, obviously. It's just my imagination running away with me.